The story and the visuals must tie together.
The How and Why are the result of the process.
An overview of the Process and outcome...
A good ear for listening, Eyes to see, Global vision…
Good tools to do the work.
The know-how to do what it takes to use it well.
Deliver the goods and watch it work!
Perspective is important. I like to tell my clients that use
selective vision to see the essence of your story.
Think of it as a director watching the scene, distilling it and
then telling it back to you in a way that focuses
and distills the facts to bare elements, only delivering the
message you want to convey.
With years of experience, I like to bring a “Game ON”
attitude to projects.
I like to give it my all and watch the smiles.
Telling the Story...
In the end, our story will be told for us. In testimonials, community goodwill and the smiles of satisfied stakeholders. Remember that term. Capturing that story is of great value to any business. If someone does not know you or your product, then we must tell our story. Advertising is like bragging. Telling our story effectively is like word of mouth referrals. A soft touch will instill trust and open doors. A banging drum can call you to the door and tell you about low prices, but that is not a story of value. Price sensitivity is a reality, knowing your business and it’s profit point, is the result of a good business plan. A good story is not the business plan, it is the result, the point at which you ask the customer… So, How did I do? Their answer is important. Make sure you get the one you want to share. After we gather the information, explore the nature of your product/service and get to hear a few hero stories… Then that is the point where we begin the process of documentation. We gather still photos, interviews, background audio and video segments. Based on the story we outline, we determine the best means to create and share this story. Having a story is half the journey, knowing how and where to share it, is the other half. This is akin to the idea of container and content. You can have a pretty container and have no story, or you can have a good story without a working container. In one instance, it looks good, but cannot hold water, in the other case, it will hold the water, but you don;t want it around the house. Form follows function, having a good one-two punch, means that you know your story and business and value professionalism and take great care in offering the best. The old adage, you get what you pay for , applies here…. Big TIme!
Knowing and living your Mission/ Vision statement...
Having a Mission / Vision statement is no big deal. Living with an inspired one, takes courage. The beginning of this journey is to review and refine the Mission & Vision statements. From there, our actions and path is set to explore what that means as it relates to the stakeholders and how our products and services serve the world. If they do not, the life expectancy of those items will be short. If we respond to a need out of profit motive only, our sustainability will be in question. From idea to delivery, our goods and services, impact lives. Is this impact in alignment with our Mission/ Vision. If it is, our story will ring true. Telling that story becomes a true joy!
The Story...
Knowing the story is one of the most important steps in telling it. We sometimes have a pretty good idea about what it is that we do. That is not the story. The “Real” story is the how and for whom our services make a difference. Stories have a beginning, a middle and and end. Knowing the parts of the story is as important as doing our job well. If we do not know why a customer has chosen to partner with us for our product or service, we cannot meet their needs fully. If we do not know their business, how can we expect to offer them our best solution. Getting this story right is far more important than you think…
Stories are about relationships. How one interacts with another, how it adds value or possibility to become greater. A force multiplier.
The Stakeholders...
This term has become the new buzzword. Do you know who they are for you? Probably not. The new paradigm for successful businesses is sustainability. This means we need to know all the people who are affected by our business. These include: Our Customers, Prospects,venders,employees, stockholders (if it applies) and our community members. We need to know how are business is perceived and affects all of these people. The people we help become our evangelists. If we are good community citizens, then would do not need to hide our trash or business practices. Our story is how we affect the lives of others. Any life touched by our products, services, by-prodcuts or profits, are our stakeholders… What are they saying about you?
Are you thinking big enough? Global is a perspective and an action model…
Looking for something?
Use the form below to search the site:
Still not finding what you're looking for? Drop us a note so we can take care of it!
Visit our friends!
A few highly recommended friends...
Archives
All entries, chronologically...
I just finished putting my websites on a diet. They look great, I am curious to see what people think... Hmmm — KDAPTucson